When a client with a complex customer agreement struggled to understand the terms he had to sell, we created an explanation he could replay. His response surprised us - he now understood his contract. Out of curiosity, we tried it with a litigation client's settlement agreement. The client raved that it was so much easier to understand. Each time we used it in a new situation, the response was overwhelming gratitude. We made their role as clients easier.
Then we asked ourselves, "Why aren't lawyers using this with every client?" We set out to create a platform for private, replayable communication we could offer to lawyers at an inexpensive price.